The Publican says that Jameson Irish Whiskey is investing heavily in promotional events, saying, "“It'’s important that Jameson shows support for the [pub] trade on potentially one of their busiest nights of the year. This year we have introduced a t-shirt gift with purchase promotion which should appeal to the Jameson's consumer and drive revenue for the licensee."
BTW, Publican is not just a word with a "Re" missing, it is the old word for the keeper of a "Public House" from which our word "pub" derives.
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